WaitWhat is creating the most valuable independent portfolio of premium content IP that elevates human potential — with a contrarian strategy to scale. Downloaded more than 120 million times, WaitWhat’s media properties have defined new genres in the areas of business (Masters of Scale with Reid Hoffman), wellness (Meditative Story) and creativity (Spark & Fire). In everything WaitWhat creates, it aims to share hard-won wisdom from the most iconic people of day, to newer voices, sparking curiosity and helping us live at the top of our potential. Founded by June Cohen and Deron Triff — the former TED execs who launched TED Talks and led the media organization for a combined 17 years — WaitWhat’s approach to content is unique in the industry, with a passion for inventing new business models and building inventive partnerships.